Bangladesh’s tourism industry saw a significant comeback in 2023, exceeding pre-pandemic visitor numbers. However, despite the 23% growth compared to 2022, challenges remain in attracting leisure travelers.
The Bangladesh Tourism Board (BTB) reported 6.5 lakh foreign visitors in 2023, the highest since the board’s inception in 2010. This increase is primarily attributed to:
A significant portion of visitors were business travelers and Non-Resident Bangladeshis (NRBs) holding foreign passports. Meetings, incentives, conferences, and exhibitions also contributed to the rise in visitor numbers.
Leisure Tourism Lags Behind Neighbors
While overall arrivals surpassed pre-pandemic levels, the number of leisure tourists remains considerably lower. Industry experts estimate only 25,000-30,000 leisure travelers visited Bangladesh in 2023. This falls short compared to regional neighbors like the Maldives (1.8 million) and Sri Lanka (1.5 million) in the same year.
Challenges for Tourism Growth
Several factors hinder Bangladesh’s tourism industry. Poor infrastructure, including transportation networks, deters tourists. Visa application processes can be challenging for potential visitors. The lack of diverse entertainment options discourages some tourists. Perceived social restrictions may be a concern for some travelers.
Potential and Plans
Despite these obstacles, Bangladesh holds significant tourism potential. The government’s recently formulated tourism master plan outlines strategies for growth. However, limited human resources at the BTB raise concerns about implementation.
The industry has a positive outlook for 2024. With a target of 7 lakh tourists, Bangladesh aims to capitalize on its unique culture, cuisine, and environment to attract more visitors.
Industry leaders see opportunities despite limitations like a lack of Western-style entertainment and high liquor tariffs. The growing economy and gradual rise in international travel provide a foundation for future growth.